RCA Thesaurus obtained permission to serialize Rice's popular "The Tumult and The Shouting" via their transcription subscription service. Titled The Grantland Rice Story, the 15-minute series comprised fifty-two sequential installments. First airing regionally as early as August 1955, the entire run soon appeared across the nation on various stations at varying times. Some aired it every weekday, some three days a week, some weekly. _OTRR